Thinking
Inside
the Box.

Thinking
Inside
the Box.

Welcome to Thinking Inside the Box – a research project by Finecast in collaboration with Dipsticks Research Group (DRG).

We commissioned the DRG to explore the medium of TV, what it means to viewers and how they consume and respond to the content delivered within the TV environment.

Through this research we sought to identify changes in viewer behaviour, their attitudes towards personalised advertising and the impact of screen size on how the advertising message resonates.

Explore the insights for yourself below:

Measuring the Success of Addressable TV

Phase Three measures the power of addressable TV by exploring how three brands are effectively using addressable TV today and how ads impact brand perception, viewer engagement and the likelihood of a call to action.

The Addressable TV Opportunity

Phase Two comprised of in depth industry interviews and neuroscience experiments with UCL professors to understand how viewers respond to TV ads in different contexts.

Blog post:

A Viewer’s Perspective: What is Television?

Phase One comprised of a series of ethnography sessions with TV viewers and their opinion on TV advertising today and how it’s changed.

Blog post:

There is more to come in the series. If you’d like to be kept up to date with new releases for this project

Explore the insights for yourself below: