Privacy Policy

How and why we collect data and covering your choices.

(last update, September 2019)

Who are we?

Finecast provides services to help advertisers and agencies reach the audiences they want to find on TV and other video distribution platforms, including set top boxes, Smart TVs, out of home advertising screens, connected devices, computers, game consoles and mobile devices. Finecast works with broadcasters, pay TV companies, and content providers that stream or broadcast video through applications, via on-demand libraries, TV channels or websites to analyse their audiences, and using licensed third-party data from data aggregators and others to group audience members by certain demographic and other attributes that suggest they will find particular marketing messages interesting and relevant. The legal entity responsible for the data that Finecast collects is Finecast Holdings Limited.
This notice outlines how and why Finecast collects and uses personal data specifically from visits to the website (“Website”). It also explains your rights as someone who may provide personal data to Finecast through the Website and how to exercise these rights. You can contact Finecast at


What information is collected and used by Finecast?

Finecast collects information that enables us to identify your browser and device and tell us which pages within our Website you visit and on which pages you spend the most time. Finecast does this by using the following:

using the following:

Cookie is a small alphanumeric text file that we automatically assign to visitors to our website. It is stored in your browser and allows us to identify you.
Sometimes a cookie resides on your device for just the single time you’re visiting our Website; this is called a session cookie. Sometimes a cookie remains on your device until you delete it or it expires automatically; this is called a persistent cookie. Both types of cookies are used on our Website.

IP address means Internet protocol address

Pixel is a line of code that sits within our webpages and which we use to record that you have visited a particular page within our website.

Finecast uses some or all of this information to improve your Website experience by delivering content that you are likely to prefer on future visits. Our lawful basis for this type of processing is that we have a legitimate interest in understanding and improving your experience of our Website.
If you don’t agree to us using cookies and the above information, you may prevent their use through your browser settings or you may choose to opt out. By choosing not to accept cookies, certain Website features may not work as we have intended.


Specific Cookie Types used by Finecast

Performance, Analytics, Tracking
This type of cookie provides aggregated information about where a user may go on the Website.

Google Analytics (persistent)
Finecast uses Google Analytics to help us analyse how visitors use the Website. Among other things, Google Analytics uses cookies to collect information about the number of visits to the Website, the webpage that referred visitors to the Website, language, device, browser and operating system, the pages visitors view within the Website and other similar details. We do not share this information with third parties. When used this way the Google Analytics cookie is a persistent cookie, and will remain on your device until the cookie expires or you delete it. These cookies may appear as _utma, _utmb, _utmc, _utmz, _utmv, _utmt.

Google Analytics (session)
This cookie may appear as has_js. Finecast does not retain this data as it is deleted upon closing of your browser, and therefore we cannot share it with any third parties.

uses Pardot to help us follow up on requests to be contacted by visitors of the Website. Pardot uses two cookies:

Visitor Cookie: a unique identifier for the visitor to the Website (visitor_id). This cookie stores the activities of visitors and prospects on the Website.

Opt In Cookie: Pardot uses a persistent cookie named “pi_opt_in” to stay in compliance with the “Do Not Track” initiative, which allows users to opt out of types of browser tracking.


Collection and Use of Contact Information

There are a few instances where Finecast may collect your name and contact details (such as e-mail address, telephone number and postal address). But, we won’t collect this information without consent and never use it in online advertising placement. Examples where you might voluntarily provide your name and contact details include:

Responding to requests: Finecast keeps a record of information, including email address and other contact information, solely for responding to a user’s request. For example:
If you provide your contact details in order to request further information from Finecast we will collect your name, e-mail address, and phone number in order to send you a reply.
If you voluntarily ask to receive emails from Finecast, we will collect your e-mail address to send you email updates.
By entering your contact information as noted above you are consenting to Finecast using that information to contact you regarding your request. This consent is our legal basis for using the information in this way.

If at any time you decide to withdraw your consent and would like us to remove you from our marketing e-mails or to unsubscribe from our database, you can contact Finecast using the details provided at the bottom of this Privacy Notice. You must include your name, e-mail address, and clear instructions regarding changes you are requesting. You may also unsubscribe from marketing e-mails by clicking on the “unsubscribe” link found at the bottom of the e-mail.

Finecast is a data controller responsible for your personal data (as this term or similar term is defined by applicable law) when you visit our Website or provide us with contact information.



Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of personal information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. To request a list of companies, if any, to which GroupM has provided personal information for its own marketing purposes, please email us at Please allow 30 days for a response.